It was one of the hardest conversations I've ever had. He knew he didn’t have much time left, and he wanted to tell those of us that have worked by his side and have been with him for this incredible musical journey that he loved us. "The next day he called me to say goodbye. when he found out Cubillos was sick and sent him a text. I'm not sure he really knew," Medrano said. At that time I didn't know he was very sick. He looked a little frail but still sharp. "It was the last time I got to see Ruben. Photo: Courtesy imageĪnthony Medrano, co-producer of the "Tejano America" web series, recalled one of his last conversations with Cubillos over dinner at Mi Tierra in San Antonio.
Ruben Cubillos designed the cover of "Los Duo" from Mexican superstar Juan Gabriel. He made such a tremendous impact on the world. I enjoyed our years of friendship, deep conversations, brotherhood and working together for so many years on a wide variety of projects and campaigns. "Ruben was an incredible human being: compassionate, loyal, caring, talented, funny and the absolute best smile around with an infectious laughter to go with it," Saldaña said. Most recently, Cubillos was Saldaña's creative brand director. Paul Saldaña, president of Saldaña Public Relations, worked alongside Cubillos for many years in various capacities. "He believed in me, and it meant the world. Two years later, Cubillos designed the cover for Torres' single "Te Dare Mi Corazón." She went on to win best new artist at the Tejano Music Awards. They were seated at the same table and struck up a conversation. Tejano singer Crystal Torres met Cubillos at the 2012 Tejano Music Awards. We have used that logo since we started working with EMI Latin and still use it to this day." "He designed the Selena logo and gave it to Selena as a present. We lost a good friend," said Abraham Quintanilla, who met Cubillos in the early '80s in Houston. He first created it for her Coca-Cola campaign. It has since become an iconic, intrinsic part of her legacy, seen on everything from makeup to cups to T-shirts. Photo:Ĭubillos also designed Selena's cursive logo signature that appears on that and subsequent album covers. HOUCHRON CAPTION () SECLAVIBRA COLOR: 1989. ALBUMS OR CDs 1989 Selena y Los Dinos Selena. "Records are (like) a house and the album cover is the door," Cubillos told NPR in Austin. He studied at the Art Institute of Houston and went on to create more than 150 album covers for world-renowned artists, including Little Joe y La Familia and Juan Gabriel.
But his biggest success was as a graphic designer. He truly leaves a great artistic void in Tejano music."Ĭubillos sang with The Latin Breed, a Tejano band that incorporated horns, strings and percussion into its sound.
He wanted artists to think outside the norms and continue to evolve the music. "He was a true champion for the Tejano genre. He could do it all," said longtime friend Abby Chavarrilla.
"Ruben was a true Tejano renaissance man. STARS REACT: Rock icon Joan Jett calls ZZ Top bassist Dusty Hill’s death ‘devastating’ But his death still came as a shock to many people. Tejano music fans and artists are mourning the death of Ruben Cubillos, a historian and activist who worked closely with Selena.Ĭubillos, an El Paso native, was recently diagnosed with cancer and given a short time to live. Ruben Cubillos designed Selena's signature logo.
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